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Boise-Based Clothing Brand Supports Veterans - Fireside Pine

From: Idaho Business Review


Husband-and-wife duo Eric and Samantha Stephenson founded their clothing brand Fireside Pine in 2022 on the philosophy that nature gives the freedom to heal. As a veteran-owned and American-made clothing brand that features hoodies, leggings, T-shirts and hats, the designs inspire individuals to recall their experiences in nature and the tranquility those memories bring.

“We recognized a gap in the market for exceptionally comfortable, everyday clothing that not only supports mental health but also champions American businesses,” Eric shared. “As a veteran-owned business, we were driven by a commitment to give back to our fellow service members. We saw an opportunity to make a meaningful impact by supporting veteran-focused nonprofits, thereby extending our mission beyond the realm of commerce to contribute positively to the veteran community. This dual focus on enhancing mental health through nature-inspired clothing and supporting veterans reflects the core reasons behind our decision to launch Fireside Pine.”

“Supporting these organizations is not just a part of our business; it’s the heart of it,” Eric said. “The reason it’s so important to us is clear: We believe in the power of community and the duty to support those who’ve risked everything to protect our country.”

To read the full article: Idaho Business Review

To learn more about Fireside Pine: Fireside Pine Shop

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